Web Event Tracking

Get more conversions from your website traffic

GetResponse Marketing Automation provides advanced tools for ecommerce to help you squeeze the most out of your inbound traffic. Simply add our JavaScript code to your site and get tracking!

Use conditions in marketing automation campaigns
to move your prospects through a buying cycle.

Web Event Tracking

Visited URL

Uncover who is visiting your website,
how often, and why.

  • Understand contacts’ interests based on the pages they visit.

  • Evaluate the pages on your website that are getting the most traffic.

  • Assign tags and scoring points after every visit.

  • Send targeted mailings based on specific page visits.


Nurture relationships based on customer
buying habits.

  • Track every time a contact enters your post-purchase thank you page.

  • Send a thank you message or move contacts to a different list after they finish shopping.

  • Assign tags and scoring points for each purchase.

  • Analyze the number of abandoned carts and build separate retention paths.

How does it work?

Whether you choose to integrate your website through API or JavaScript code, you can start tracking in minutes.
Send the JavaScript to your developer, or copy and paste to your website yourself
. And that’s it! Our website traffic
tracker is ready to work with any provided URL.

Combine website traffic tracking with a variety of conditions, actions, and filters
for ultimate conversion optimization!

20.8% of marketers use marketing automation to inform about a transaction or other event. Use web analytics to see what happens beyond the click in the email CTA.

Looking for more tools to grow your business?